Collection Seven
The collection of utility products called SEVEN, has been inspired by the mystical theme of the seven capital vices. Pride, greed, envy, wrath, lust, gluttony, and sloth are the human vices expressed by seven objects with the opposite meaning, lesson and the hint of humor, interceding to the user with the visual language. Narrative design appeals to contemporary consumers, who in interaction with the product, realizes what kind of opposite meaning the object involves; however, at the same time, the consumer tries to amend it. It is a kind of a didactic form of minimal objects made of wooden, coloured material Valchromat®.